How Facebook Is Effective For Business

Facebook is a top social media channel where almost 1.5 monthly users active and engage in different activities. Every business needs proper advertising and marketing to aware people for their product and service. So Facebook is a great media where they promote their product with relevant customers. You can follow the stats in the image and analyze that how Facebook is useful for any Business.      

Adobe Launches Animate CC

Today Adobe has officially promoted an Animate CC, the newest version of its animation tool for the web. Animate CC is the latest name of Flash Professional, but the significance of Flash has weakened over the last several years and the company decided it was the best time to change the name the product to better represent what it is actually being used for.

Mobile Application Development

Today, the technological world is growing day by day. The term Mobile application development is a used to represent the process or act through which application software is designed for handheld devices, such as personal mobile phones, tablets and other e-devices. Most of the applications are installed in these devices during manufacturing.  

M is for Marshmallow: The next Android update

Previously referred to as Android M and assumptions of the name perhaps being milkshake or muffin, the search giant has announced the official name for the next version: Marshmallow, and it’s not 5 dot something, but version 6.0!

Android M is expected to become publicly available this fall and shall introduce some exciting features while further optimizing performance. Fingerprint support, security authentications, direct sharing between Android devices, and simpler approach to app permissions will be few added features. What the 6.0 might also include is Android Pay, which will allow users to pay for goods at both retail stores and in apps using their phone.

The biggest change on Android Marshmallow will be the debut of “Now on Tap”. The feature will let you access Google Now through holding the home button on your phone, similarly to what Apple provides with its assistant, Siri. With this feature of the search giant, Google will provide useful information based on what you are doing, such as which email you’re reading or where you hangout the most. It will scan your messages and webpages to predict what you want to Google before you reach the search engine.

Android is responsible for powering almost 70% of the phones today. The problem they face is migration to the newer versions within time. The current Android Lollipop version is used by only 18% of the Android users, while the majority are using previous versions such as Kitkat and Jellybean. By comparison, Apple’s current iOS 8, is on over 85% of all Apple’s devices. Early acceptance will yet again be a challenge for Google.

If you are a developer, you can start testing your app by downloading the preview SDK

Tips for hiring a good web application development company

Quality is of most extreme significance in the matter of coding a web application. Here are a few tips that will help you locate the right web application development company to carry out your web app project.

Avoid Sloppy Joes

Not all web application development companies know how to compose code well. Moreover, not every web app development company follows the same coding principles and rules. You should be aware of inexperienced web application development companies, which will compose messy and scattered code and won’t consider any potential outcomes for future development. Messily composed code makes it difficult for any other developer to make any changes afterwards.

Additionally, you must be careful with web applications development companies that don't follow the rules, regulations, and guidelines of your country regarding intellectual property rights, refund, and revision policies. Verify that they comprehend the ethical standards that you want to comply in your project.

A decent degree does not mean quality programming

Just because somebody has a graduate degree, it doesn't imply that the individual is an extraordinary software engineer. Somebody can have all the shrewdness granted by books, yet it doesn't promise a psyche that can take care of a practical problem.

Lean toward clean and reliably composed code

Assume, you have two type of web application development companies, they both can accomplish the same results, yet one writes 10 lines of code, while the other just 3. Which web app development company should you prefer? Of course the one which writes short code.

A software engineer can compose a SQL Query so wretchedly that after five subsequent database connections, the SQL server programming or the server's CPU stops responding or stops working. A decent database developer should have the ability to compose a SQL Query that will deliver the same results with the server having the ability to handle 100 simultaneous database connections without going down.

Ask smart questions

These questions are pretty common and simple, yet many businesses and brands forget to ask these questions to their potential web app development company. Make sure that you get answers for these questions from your potential web application development company.

• Does the code come with proper documentation to allow for migration and scalability?
• Will you have the ownership of the final program code?
• Are there comments used in the code that would provide ease of migration and readability by another developer?
• Can I take the final program code to another development company for future edits and expansion?
• Would there be a copyright issue?
• Do they utilize a structured and web application framework? If yes, ask for additional information on program libraries, tools and the type of framework used. Ask to see a sample of the project’s folder structure with programming files in it.
• What type of security testing and methods are being used to find and fix vulnerabilities?
• What type of quality assurance testing is in place and what methods are being used to do bug testing and fixing?
• Are there coding guidelines and conventions in place? If yes, ask to see the coding guidelines and conventions documentation.
• What type of stress testing and methods are being used to check the site’s scalability and tolerance for large traffic growth?
• Do they use MVC Architecture?

Conclusion

Overall, hiring a web application development company is not an easy task by any means. Yet, you can follow simple tips (like we have discussed above) to avoid any catastrophic damage to your brand or business.

A few tools to help any developer in an application development company

As far as I can see from my workstation, developers are really busy guys in an application development company, or at least they pretend to look busy. In my app development company, I have never seen them using Facebook, Twitter, Pinterest, or any other social media platform. Either they are really good at camouflaging their social media activities or they don’t use it at all during office hours. Developers hardly rest and they are always up to something, whether it’s an upgrade or update of a previous app or a totally new project.

Between, if you find any developer in your applications development company using LinkedIn, you must immediately realize that he is about to leave your apps development company.

The point is developers are the busiest people in an application development company, actually the most busiest next to the CEO. Therefore, it responsibility of an app development company’s project managers to facilitated them with whatever tools they need to make their work easier and faster.

In my application development company, I asked a developer, What do you prefer while developing an app? Writing a code from scratch or use an already available part of some basic features of an app? He said, if it is not part of a customized app we prefer to take help from an existing code.

For those who never worked in an app development company, there is a lot you can reuse when it comes to coding. For example, you can use an app’s social sharing code while developing another app.

In our application development company, we believe in continuous learning and develop processes to help us build better apps. As an app development company, we researched and found some interesting apps which may help developers in our apps development company in building apps quickly.

Trotty [Alan Trott], this is for you mate, I hope you can use some of these apps and ultimately get a couple of minutes for us to have a cup of coffee with us at Starbucks.

Sweb Apps: This application is for an aggregate amateur, Mark would be angry at me for imparting this application as it may bring about his cutback. Who might require an iPhone application designer on the off chance that you can construct an application without composing a solitary line of code. Enroll on this valuable site and begin building up your iPhone application immediately. There is a great deal of templates accessible for you to pick.

AppIncubator: So, you have an amazing thought for an application, however you couldn't breath new life into it. I know you are not able to locate a suitable smartphone app developer. AppIncubator is only for the individuals like you. You should do nothing more than visit their site and spot your necessities, group at AppIncubator will convey that thought into the light by doing all the coding and improvement.

Kanchoo: If you are another app development company looking to make local applications for iPhone, then this instrument is for you. With Kanchoo, you can make symbols, sprinkle screen, and compose the portrayal for the device which would be  utilized by the iTunes. You can even form clients' application utilizing the online devices, and further utilize the application to load the substance. This could be anything from photographs to news articles.

I trust you (readers) like this post, please share your input and recommendations in the comments box and don't hesitate to include any application that could help people at my application development company. 

The job of a creative digital agency in social media advertising and promotion

If we compare modern day marketing and promotion with last decade’s efforts, we will be amazed to see the changes. A great deal of things has included in later years, including the buying and displaying ads on modern day social media platforms and online search engines.

Advertising agencies have changed their methodology also, they have turned to digital scene in partnership with modern day creative digital agencies. Full service digital agencies have discovered dependable accomplices in the form of social media platforms like Facebook, Twitter, and Pinterest. Almost every top digital agency utilizes these platforms to advertise and connect with clients through diverse strategies.

The responsibility of an international digital agency requires to construct a reputation around an product, company or a business. In order to achieve that, creative digital agency needs to use the best platform and channel available to them. Consider this, a digital branding agency needs to venture a clothing company on any social networking platforms. The most important thing for that top digital agency is to select the  most suitable platform to promote their client’s products.

To answer that question, the full service digital agency will need to examine target audience, region, age group, collaboration and engagement percentages of that age group on each social media platform, advertising choices, content type, and budget.

The job is not completed yet, in the wake of settling these subtle elements, the best digital agency will need to make a social media advertising and marketing arrangements and afterward execute it appropriately.

Amid the arrangement, the creative digital agency needs to examine the information getting through their picked digital attribution model for their promoting and advancement campaign. The digital branding agency will examine distinctive social media measurements and roll out improvements to their arrangement according to the readings.

Social media advertising and promotion is a persistent process as brands can't trade off the engagement and collaboration component, which assumes an imperative part in changes.

Apple’s big plan to push iPad aggressively into the corporate world

iPad sales have been declining for quite some time, this year is no different. As per Apple’s first quarter report, iPad sales declined more as compared to last quarter. However, Tim Cook, Apple’s CEO, who is very optimistic about iPad’s future, an aggressive push into the corporate world will revive iPad once again. For how long, nobody knows, but they are quite enthusiastic about it.

In order to push iPad aggressively into the corporate world, last year Apple signed a deal with IBM to launch more the 100 corporate iPad apps. Moreover, there are rumors of a large-screen (13 inch) iPad in production that will target the corporate clients.

To be honest, as far as hardware is concerned, iPad almost offers same durability and processing speed as a simple laptop could offer. However, a 9.7” and 7.9” screen has been a nuisance for most users. That’s why there are rumors of an iPad with a 13” inch screen. We have learned from ZDNet that Apple’s large screen  iPad’s production has been halted due to the unavailability of large display panels.

It is true that almost every app looks better on iPad as compared to the iPhone and iPod, especially when it comes to games. That is why many iPad applications development companies boast about their skill, expertise and abilities to transform an app’s experience on to a large screen device.

iPad application development is a bit difficult and unique sort of skill. It is not about the screen size only, you have to consider a lot of things like app’s accessibility, user interface and user experience while developing an app for iPad. That’s why companies like IBM prefer to join hands with Apple to utilize their iPad app development expertise for their corporate clients.

There are not many iPad apps development companies that could successfully transform an iPhone app’s experience into an iPad app. Even a simple iPad applications development process includes steps like UX & UI designing, prototyping, development, testing, and launch. However, any company that could master the iPad application development process, can earn a lot of respect and money in the iPad app development market.

Social app development is important for branding

Social media platforms kept piling up users on a continuous basis. Facebook has more than 1.5 billion users and its reach and expansion has forced brands to use it for branding and business purposes.

We have seen a lot of brands looking for social app development companies to turn their social media ideas into social media promotion via social media app development. There are a lot of online digital agencies working as a social media app builder to cater the rising need of social media app development. In result, we have seen Facebook apps like Oreo Land and NFL Draft Yearbook to interact and engage with people.

NFL Draft Yearbook (Image Credits: Cygnis Media)

There is a reason why brands and businesses are approaching social media platforms like Facebook and Twitter for marketing. As we have said earlier, Facebook has 1.5 billion users, which is a huge target audience, moreover, brands like to engage and interact with the users the way they like. And Facebook and Twitter is the way people are interacting these days.

I have seen several brands and businesses looking to create an identity over social media platforms to engage new users to turn them into loyal fans. IGN, a famous entertainment website needed to promote an upcoming Hollywood blockbuster movie Parker, they chose a social media platform to promote the movie. The Facebook app designed by social app development company plays trailer of the movie for users along with registering them for a sweepstake which offer cash prizes. The results were astonishing, the trailer was played more than 100,000 times while the sweepstake engaged more than 500,000 people.

Social app development is a trending way for social media promotions and several brands and businesses are approaching this with creative social media ideas. We may see a lot of beautiful social media apps in the year 2015.

Why your business may need a Facebook app

Facebook apps are normally a big way to engage a particular target audience on this social media platform. For example, a leading online digital agency was asked by their client to develop a Facebook app that would engage a target audience between the ages of 18 to 25. The online digital agency developed a gaming app that reached more than ten thousands young people in the first week of its launch. The game was simple yet engaging enough to keep people interested. The brand got thousands of likes for their Facebook page and achieved a tremendous growth in terms of building a loyal fan club on one of the biggest social media platforms.

Web application development is one of the finest traits of modern day online digital agencies. These applications are not limited to website only, an application development company should also be a Facebook App developer. Facebook app development has seen quite a rise in recent times. We have seen in F8 this year, how Zuckerberg emphasized the need of bringing more developers, app development firms, and app development companies to develop apps for Facebook.

There are a lot of things involved in developing apps for Facebook. A Facebook app developer must possess strong understanding of how Facebook works and how a user utilizes Facebook apps in a web browser. Facebook app development looks a lot like normal web app development, however Facebook application developers develop Facebook apps around the concepts of sharing, using and liking an app around a social circle. That is why we don’t see a Facebook app without options like sharing, liking, and playing with other people. Social media apps are used by brands and businesses to engage new fans and increase existing customer base. Moreover, it is also used as a promotional tool to develop new business. So, if you are looking to hire an application development company to get an app for your business, you should keep the above mentioned things in your mind before going for an app. A poorly built app may result in loss of credibility along with the loss of an opportunity to develop new business.

In conclusion, we have found that the web apps and social media apps will increase by numbers in coming years and will help brands and businesses in developing new businesses and customers.

Facebook application development for brands and businesses

These days Facebook application development is an integral element of a digital branding strategy. Brands and businesses are adapting to this change very quickly. I have seen several brands developing Facebook apps for engaging their fans. The brands are always looking to expand their fan base, and social media platforms are providing them ample opportunity for doing exactly that. Still, there are only a handful of brands which are doing a great job good in this regard, others, let’s just say that they are little short of a perspective.

So, how exactly brands like Oreo, NFL, and Old Dominions are engaging existing fans, all the while expanding fan base on social media platforms on a consistent basis? The answer is, through apps. Almost every renowned brand has a Facebook page and they always look for the best Facebook application development companies to do develop engaging and entertaining Facebook apps for their brands.

Facebook development is not an easy task by any means. It requires an innovative idea to engage fans and it also includes creating a beautiful user interface and user experience. Facebook application development requires expert PHP developers for developing Facebook apps. The Facebook development team needs to be well versed with Facebook development guidelines.

There are many PHP developers in the market right now, but only a handful of them would be able to join world’s leading Facebook application development company. You may blame the saturated market,but the reality is only the best could become the expert in Facebook app development. Developing Facebook apps is so different from developing a simple website or creating an e-commerce solution for businesses.

A good Facebook development team can do magic for any brand. In my next post, I will try to discuss a couple of brands using Facebook apps as a useful element of their digital branding strategy.

iPhone 6 and iPhone 6 Plus will make app development more complicated

There was a time when iPhones used to play well with iPhone application developers due to their small sizes. Almost all iPhones had small screens and most apps only required one interface and display to fit them all. Not anymore, the new iPhone 6 and iPhone 6 Plus (especially) will change that.

All iPhone app development companies now will have to make adjustments to their iPhone application development processes. Top app developers for iPhone has already found it difficult, because there are still millions of iPhones with smaller screens. What most iPhone app developers might try initially, is to scale up the app display to fit the large screens of iPhone 6 and iPhone 6 Plus. The effectiveness of this approach is questionable.

This is questionable because the iPhone 6 Plus is almost approaching the size of a small tablet, and it requires a special approach by iPhone app makers to design the app interface to create an optimal user experience. Apps that shows information in a single column must be tweaked for the widescreen of the new iPhone without looking gaudy.

Top app developers for iPhone need to focus especially on placing the on-screen controls. They need to move those to a location on bigger screen where they make sense without interfering with the user experience and compromising touch control.  The controls need to be large enough for an easy manipulation yet they need to be merged well with the other elements of the app.

All these iPhone application development services (design and development) must be accomplished in a way that it doesn’t compromise apps’ appearance of smaller iPhones. This is where all iPhone application developers must be pulling their hair out, as it's not easy to come up with a design that works well for all screen sizes.

Even if a top app developer for iPhone may come up with a design that works well with all screen sizes, they also need to cater the added difficulty of good landscape support. The bigger displays ask for apps that could be used in landscape in addition to portrait. This adds further complexity for the iPhone application developers.

In the iPhone application development services, app redesign is considered a really hard work. iPhone 6 and iPhone 6 Plus will add to the mix and all iPhone app development companies must reconsider their options. Getting an app interface right for small and large iPhones is important as users are fickle. If they don't like the way a favorite iPhone app works with the new models, they'll move on to something else.

Google’s Android holds 86% of the smartphone market share.

According to a press release, the worldwide smartphone shipment crosses 300 million units in August 2014. Apple’s iOS and Google’s Android were on more than 96% of the devices, shipped to the customers. However, Google’s Android has been the main operating system used in nearly 255 million units out of those 300 million. It is not strange that Google’s Android has 85% of the smartphones market share.

If people are buying more Android based smartphones, it means that Google Play would be swarmed by more users for new apps. Thus, resulting in great demand for new apps on a regular basis. Which means that there will be a great amount of work to be done by the Android app development companies to meet that need. The top Android app makers will be really interested in developing great apps for Android based devices.

Google Play developers will be required to deploy top notch app development for Android. World’s leading Android app development companies will be looking for top quality Google Play developers who can work under pressure and help those companies to offer best Android application development services to their clients.

Most people think that Android phone app development is as same as iPhone application development, which is not true. There may be similar stages in the app development life cycle for both types of development, but still both platforms require different approach. An Android application developer may need to work on a different type of user experience while developing an app for the Android based devices, while an iPhone app developer ends up developing a totally different user experience.

It is essential to note that the demand for top Android app maker is on the rise. As every other Android app development company is looking to build best Android application development departments, rather than using iPhone app developers for Android app development.

13 questions you should ask to your web application development company

The world of web apps has changed a lot since smartphone inception and it is likely to change more as gadgets like smart watches are just around the corner.It is very difficult to find a web application development company that could offer you web application development services which matches your requirements and budget.
Any web developer agency these days could produce almost every element of your digital presence, such web design firm works as a creative design agency. They normally work with different brands and businesses, and help you build your digital presence.
Web application software development needs a team of PHP web developers, capable of creating a web based solution for different brands and businesses. Web app development is not an easy task by any means, therefore it requires extensive hard work, learning and a problem solving mind to become a PHP web developer. A web application developer needs to look web application development process as a problem solving process. Almost every business and brand requires customized web application development services. Therefore,a web application development company must look into each problem as a new problem and try to offer a solution based on new web app development techniques and platforms.
Following are 13 questions you should ask before hiring a web application development company offering you customized
web application development services:

• 1. Will I own the full copyrights to the final program code?
• 2. Will I be able to take my final program code to any other web app development company for future updates?
• 3. To facilitate migration and scalability, does the code come with a proper documentation?
• 4. Will there be any copyright issues attached to the code written by someone else?
• 5. Do your PHP web developers add comments in the code for better readability and migration by any other developer?
• 6. Do you place coding guidelines and conventions in their respective places?
• 7. If you say yes to the above question, do you provide these guidelines and convention in a document format?
• 8. Do you use a structured and web application framework?
• 9. Will you provide a sample of a live project’s folder structure with programming files in it? *
• 10. Do you utilize MVC Architecture?
• 11. What kind of Quality Assurance (QA) testing do you use for bug testing and fixing?
• 12. What kind of security methods and testing do you use to settle any risk?
• 13. Do you use a stress test and any other method to check site’s scalability and tolerance for huge traffic?

These questions are not equivalent to the “Ten Commandments” of hiring a web application development company, yet it could serve you as a head start for your next hiring. Hope to hear from you more about the topic, add your valuable feedback in the comments section.
* Ask to see a sample of the project's folder structure with programming files in it. This should show how organized and useful their programming would be to other programmers. Make sure that the file structure matches a live project. You don't want to look at a fake file and folder structure.

Best assets of any iPad app development company

What turns a simple iPad app development company into world’s top iPad app development company? I think it is their resources. The number of talented people they hire. In other words, how they develop those new hiring into best iPad application developers.

Most of the iPad  app makers love to hire fresh graduates and turn invest their time to build and develop those fresh graduates into best iPad application developers. The reason companies do this, is that they want a resource which costs less and eager to make its name as an iPad app developer.

Businesses and brands are looking for apps that could create brand awareness and engage their existing fans in a way that would last more as compared to the few seconds of television advertisements. iPad apps give businesses and brands more space and screen to capture their users’ time and attention vividly. That is why it is a bit different developing apps for iPad.

Another aspect which gives iPad app development companies a cutting edge over their competitors, is their process to deliver things. A process which involves a lot of technical schematics and diagram does not necessarily deliver the goods in the end. A good process must involve a discussion. A discussion with clients to yield their requirements and necessities.

Overall, it is not an overnight process to turn an ordinary company into world’s top iPad app development company. It requires a systematic approach, best team and a refined process to become best iPad app developer.

You can build an iPhone app within 70-140 working hours

There are multiple things when we buy  a thing. We see its cost and its quality. Therefore, if you are looking for an iPhone application development company. You will be worried about the cost and quality. For quality, we have already shared several ways to detect an iPhone app development company’s quality. As for the cost, we would like to share this post with you.

The cost of hiring an iPhone app development company varies due to different reasons. The cost depends upon many factors. The first and foremost aspect of any app development process is to decide about its scope.

The scope is a potential area that an iPhone application developer may cover during the project. The app may be only developed for a bunch of people or it may be directed to a large set of audience. For example, a banking app is only limited to bank customers, while  gaming apps are open for everyone.

The time frame to complete an app is another factor which you need to consider while hiring an iPhone app development company. Normally an app with a limited scope and features can be completed within 70-140 working hours. A game app may take a bit longer, normally a game app with full features and social integration takes around 550 working hours.

Hiring an app includes several factors, however, we only discussed a couple of factors. These factors are a couple of most important factors while hiring an iPhone app developer.

Why Mobile Applications Are Becoming A Need For Consumer Brands?

Firstly, what are consumer brands?

According to Cambridge dictionary, consumer brands are:

"The products which are well known and that are bought by individual rather than by companies."

Consumer brands are huge portrayals of any company’s portfolio. Consumer brands are symbols of customers’ loyalty and reliability in company’s product. As they create an image in the consumers’ mind which bring success for businesses. So consumer brands not only carry perceptive about companies, but they also help in retaining and engaging the customers.

What consumer brands have to do with mobile applications?

As I mentioned earlier that consumer brands help in retaining and engaging customers, but how they can help with it? The most simple answer is when consumer brands are in the reach of consumers. When people get familiar with brands and their unique features attract and retain them. Here another question arises, how brands will be in reach of consumers?

Consumer brands can achieve their customers by a number of ways. But let me introduce a latest and smart way. Since we are living in the 21st century, an era of technological development, person's preferences are changed. Now people like to shop through mobile applications. According to Global mobile statistic (based on Portio Research) there are 4.4 billion people worldwide, who is using mobile apps. A pie chart can show the clear picture of statistics.

Source: Mobi Thinking

Hence conclusion is that  people are using the mobile app to facilitate and stimulate their life styles. They like to search smartphone app and spend their time on them.

Why consumer brands need mobile apps?

However, this question is still left unanswered. Before answering this question, I would like to tell you about mobile apps revenue. According to Portio research, Analysts estimate that mobile app revenues could be triple of US$20-25 billion by 2017. Companies are making huge investment in smartphone application development.  It is also proved in Global Internet Mobile Conference (GMIC) in which China has planned to invest $3 billion in developing smartphone apps.

So, the conclusion is that if we want to have our customers’ attention, we have to develop our brands apps before our competitors developed that. Because in this competitive corporate world, if we left behind, then we have lost the race. By selecting an appropriate mobile app development company, we can have our consumer brand app, which will bring a magnificent value to  our business  in this corporate world.

Region	Mobile app usage
Asia Pacific	47%
Europe	21%
North America	10%
Middle East & Africa	12%
Latin America	10%

Source: Mobi Thinking