Why Mobile Applications Are Becoming A Need For Consumer Brands?

Firstly, what are consumer brands?

According to Cambridge dictionary, consumer brands are:

"The products which are well known and that are bought by individual rather than by companies."

Consumer brands are huge portrayals of any company’s portfolio. Consumer brands are symbols of customers’ loyalty and reliability in company’s product. As they create an image in the consumers’ mind which bring success for businesses. So consumer brands not only carry perceptive about companies, but they also help in retaining and engaging the customers.

What consumer brands have to do with mobile applications?

As I mentioned earlier that consumer brands help in retaining and engaging customers, but how they can help with it? The most simple answer is when consumer brands are in the reach of consumers. When people get familiar with brands and their unique features attract and retain them. Here another question arises, how brands will be in reach of consumers?

Consumer brands can achieve their customers by a number of ways. But let me introduce a latest and smart way. Since we are living in the 21st century, an era of technological development, person's preferences are changed. Now people like to shop through mobile applications. According to Global mobile statistic (based on Portio Research) there are 4.4 billion people worldwide, who is using mobile apps. A pie chart can show the clear picture of statistics.

Source: Mobi Thinking

Hence conclusion is that  people are using the mobile app to facilitate and stimulate their life styles. They like to search smartphone app and spend their time on them.

Why consumer brands need mobile apps?

However, this question is still left unanswered. Before answering this question, I would like to tell you about mobile apps revenue. According to Portio research, Analysts estimate that mobile app revenues could be triple of US$20-25 billion by 2017. Companies are making huge investment in smartphone application development.  It is also proved in Global Internet Mobile Conference (GMIC) in which China has planned to invest $3 billion in developing smartphone apps.

So, the conclusion is that if we want to have our customers’ attention, we have to develop our brands apps before our competitors developed that. Because in this competitive corporate world, if we left behind, then we have lost the race. By selecting an appropriate mobile app development company, we can have our consumer brand app, which will bring a magnificent value to  our business  in this corporate world.

Region	Mobile app usage
Asia Pacific	47%
Europe	21%
North America	10%
Middle East & Africa	12%
Latin America	10%

Source: Mobi Thinking