Monday 17 November 2014

Facebook application development for brands and businesses

These days Facebook application development is an integral element of a digital branding strategy. Brands and businesses are adapting to this change very quickly. I have seen several brands developing Facebook apps for engaging their fans. The brands are always looking to expand their fan base, and social media platforms are providing them ample opportunity for doing exactly that. Still, there are only a handful of brands which are doing a great job good in this regard, others, let’s just say that they are little short of a perspective.

So, how exactly brands like Oreo, NFL, and Old Dominions are engaging existing fans, all the while expanding fan base on social media platforms on a consistent basis? The answer is, through apps. Almost every renowned brand has a Facebook page and they always look for the best Facebook application development companies to do develop engaging and entertaining Facebook apps for their brands.

Facebook development is not an easy task by any means. It requires an innovative idea to engage fans and it also includes creating a beautiful user interface and user experience. Facebook application development requires expert PHP developers for developing Facebook apps. The Facebook development team needs to be well versed with Facebook development guidelines.

There are many PHP developers in the market right now, but only a handful of them would be able to join world’s leading Facebook application development company. You may blame the saturated market,but the reality is only the best could become the expert in Facebook app development. Developing Facebook apps is so different from developing a simple website or creating an e-commerce solution for businesses.

A good Facebook development team can do magic for any brand. In my next post, I will try to discuss a couple of brands using Facebook apps as a useful element of their digital branding strategy.

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