Facebook application development for brands and businesses

These days Facebook application development is an integral element of a digital branding strategy. Brands and businesses are adapting to this change very quickly. I have seen several brands developing Facebook apps for engaging their fans. The brands are always looking to expand their fan base, and social media platforms are providing them ample opportunity for doing exactly that. Still, there are only a handful of brands which are doing a great job good in this regard, others, let’s just say that they are little short of a perspective.

So, how exactly brands like Oreo, NFL, and Old Dominions are engaging existing fans, all the while expanding fan base on social media platforms on a consistent basis? The answer is, through apps. Almost every renowned brand has a Facebook page and they always look for the best Facebook application development companies to do develop engaging and entertaining Facebook apps for their brands.

Facebook development is not an easy task by any means. It requires an innovative idea to engage fans and it also includes creating a beautiful user interface and user experience. Facebook application development requires expert PHP developers for developing Facebook apps. The Facebook development team needs to be well versed with Facebook development guidelines.

There are many PHP developers in the market right now, but only a handful of them would be able to join world’s leading Facebook application development company. You may blame the saturated market,but the reality is only the best could become the expert in Facebook app development. Developing Facebook apps is so different from developing a simple website or creating an e-commerce solution for businesses.

A good Facebook development team can do magic for any brand. In my next post, I will try to discuss a couple of brands using Facebook apps as a useful element of their digital branding strategy.

iPhone 6 and iPhone 6 Plus will make app development more complicated

There was a time when iPhones used to play well with iPhone application developers due to their small sizes. Almost all iPhones had small screens and most apps only required one interface and display to fit them all. Not anymore, the new iPhone 6 and iPhone 6 Plus (especially) will change that.

All iPhone app development companies now will have to make adjustments to their iPhone application development processes. Top app developers for iPhone has already found it difficult, because there are still millions of iPhones with smaller screens. What most iPhone app developers might try initially, is to scale up the app display to fit the large screens of iPhone 6 and iPhone 6 Plus. The effectiveness of this approach is questionable.

This is questionable because the iPhone 6 Plus is almost approaching the size of a small tablet, and it requires a special approach by iPhone app makers to design the app interface to create an optimal user experience. Apps that shows information in a single column must be tweaked for the widescreen of the new iPhone without looking gaudy.

Top app developers for iPhone need to focus especially on placing the on-screen controls. They need to move those to a location on bigger screen where they make sense without interfering with the user experience and compromising touch control.  The controls need to be large enough for an easy manipulation yet they need to be merged well with the other elements of the app.

All these iPhone application development services (design and development) must be accomplished in a way that it doesn’t compromise apps’ appearance of smaller iPhones. This is where all iPhone application developers must be pulling their hair out, as it's not easy to come up with a design that works well for all screen sizes.

Even if a top app developer for iPhone may come up with a design that works well with all screen sizes, they also need to cater the added difficulty of good landscape support. The bigger displays ask for apps that could be used in landscape in addition to portrait. This adds further complexity for the iPhone application developers.

In the iPhone application development services, app redesign is considered a really hard work. iPhone 6 and iPhone 6 Plus will add to the mix and all iPhone app development companies must reconsider their options. Getting an app interface right for small and large iPhones is important as users are fickle. If they don't like the way a favorite iPhone app works with the new models, they'll move on to something else.