Tuesday 2 December 2014

Why your business may need a Facebook app

Facebook apps are normally a big way to engage a particular target audience on this social media platform. For example, a leading online digital agency was asked by their client to develop a Facebook app that would engage a target audience between the ages of 18 to 25. The online digital agency developed a gaming app that reached more than ten thousands young people in the first week of its launch. The game was simple yet engaging enough to keep people interested. The brand got thousands of likes for their Facebook page and achieved a tremendous growth in terms of building a loyal fan club on one of the biggest social media platforms.

Web application development is one of the finest traits of modern day online digital agencies. These applications are not limited to website only, an application development company should also be a Facebook App developer. Facebook app development has seen quite a rise in recent times. We have seen in F8 this year, how Zuckerberg emphasized the need of bringing more developers, app development firms, and app development companies to develop apps for Facebook.

There are a lot of things involved in developing apps for Facebook. A Facebook app developer must possess strong understanding of how Facebook works and how a user utilizes Facebook apps in a web browser. Facebook app development looks a lot like normal web app development, however Facebook application developers develop Facebook apps around the concepts of sharing, using and liking an app around a social circle. That is why we don’t see a Facebook app without options like sharing, liking, and playing with other people. Social media apps are used by brands and businesses to engage new fans and increase existing customer base. Moreover, it is also used as a promotional tool to develop new business. So, if you are looking to hire an application development company to get an app for your business, you should keep the above mentioned things in your mind before going for an app. A poorly built app may result in loss of credibility along with the loss of an opportunity to develop new business.

In conclusion, we have found that the web apps and social media apps will increase by numbers in coming years and will help brands and businesses in developing new businesses and customers.